Raws li lub neej ntawd kev paub hauv kev lag luam, sab nraum zoov LED loj-screen xov xwm yog txhais raws li: loj-loj hluav taws xob zaub nrog thaj tsam ntawm ntau tshaj 80 square meters, nyob rau hauv lub hauv paus cheeb tsam ntawm lub nroog xws li cov chaw ua lag luam, tsheb ciav hlau, cov tsev nyob hauv lub davhlau ya nyob twg, thiab cov hlab ntsha hauv nroog, siv cov cuab yeej siv hluav taws xob LED Lub vijtsam xov xwm yog ib qho screen loj LED sab nraum zoov. Yog li, dab tsi yog tus nqi ntawm sab nraum zoov LED loj-screen advertising?

1. Qhov chaw tus nqi

Vim hais tias sab nraum zoov LED loj-screen xov xwm feem ntau yog nyob rau hauv landmark vaj tse, lub hauv paus chaw ua hauj lwm cheeb tsam, cov hlab ntsha nyob rau hauv cov tub ntxhais cov nroog, thiab lwm yam chaw ua hauj lwm nrog ceev ceev xws li subways thiab davhlau ya nyob twg cov tsev. Nws qhov chaw zoo hauv thaj chaw txhais tau tias muaj txiaj ntsig kev lag luam ntau dua.

2. Kev lag luam tus nqi

Raws li cov ntaub ntawv, feem ntau ntawm sab nraum zoov LED loj-screen media cov neeg tuaj saib muaj cov haujlwm ruaj khov. Ntawm lawv, cov thawj coj hauv nruab nrab thiab cov laus suav nrog 32%. Lawv feem ntau tau txais kev kawm zoo. Kev faib ua feem ntawm cov neeg uas kawm tiav qib siab lossis siab dua yog siab li 74%. Lawv muaj lub zog siv nyiaj txiag zoo thiab muaj peev xwm txiav txim siab loj. Cov neeg tuaj saib nrog cov nyiaj tau los txhua hli ntau dua 4,000 yuan suav txog ntau npaum li 52%, thiab kev noj txhua hli tseem nyob ntawm 3,000 yuan. Cov pejxeem saum toj no suav txog 32%, kwv yees li 1/3 ntawm cov pejxeem, thiab lawv txhawj xeeb txog cov khoom lag luam xws li nyiaj txiag, tsheb, khaub ncaws, tourism, thiab cov khoom siv digital.

3. Tus nqi them

Raws li kev tshawb fawb pej xeem cov ntaub ntawv ncav cuag tus nqi ntawm sab nraum zoov LED loj-screen xov xwm, cov neeg tuaj saib qhov loj-screen ncav cuag tus nqi tseem siab dua 60%; txhua zaus cov neeg tuaj saib dhau ntawm LED loj-screen cheeb tsam 10 zaug, qhov nruab nrab ntawm 6-9 zaug yuav pom qhov loj-screen LED. Ntawm lawv, 3.9 txog 6.6 lub sijhawm tuaj yeem pom pom tseeb ntawm qhov nruab nrab, thiab 3.6 txog 4.9 lub sijhawm yog qhov pom zoo. Lub sijhawm nruab nrab uas tus neeg xam phaj nyob ntawm lub vijtsam LED loj yog 16.8 txog 38 vib nas this txhua lub sijhawm.

Ntawm txhua yam ntawm kev tshaj tawm sab nraum zoov, sab nraum zoov LED loj-screen xov xwm ranked plaub thiab ua tau zoo.

4. Hom nqi

Piv nrog rau lwm cov ntaub ntawv xov xwm sab nraum zoov, sab nraum zoov LED cov ntxaij vab tshaus loj yog superior rau lwm cov xov xwm sab nraum zoov hais txog qhov muaj txiaj ntsig thiab kev tshaj tawm ntawm cov ntaub ntawv xa tawm; los ntawm cov neeg tuaj saib' s kev soj ntsuam ntawm sab nraum zoov LED loj screen xov xwm, xws li" atmospheric" thiab" pom kev cuam tshuam"" Muaj zog"," qhov muag pom", thiab lwm yam;

Nyob rau tib lub sijhawm, qhov kev nkag siab siab thiab qhov zoo ntawm sab nraum zoov LED loj-ntsuab xov xwm nws tus kheej kuj tso cai rau lub npe tshaj tawm thiab cov khoom lag luam ntawm nws nrog cov duab ntawm" hom loj", yog li txhim kho tus nqi lag luam ntawm tus tshaj tawm;

Hais txog kev lees paub ntawm cov neeg siv khoom, cov neeg siv khoom tau txais txiaj ntsig zoo ntawm sab nraum zoov LED loj screen xov xwm, thiab kev lees paub ntawm tag nrho cov pej xeem tau mus txog 76%;

Hais txog kev nyiam thiab kev saib xyuas, 64% ntawm cov neeg siv khoom nyiam sab nraum zoov LED loj-ntsuab xov xwm, thiab 57% ntawm cov neeg siv khoom nyiam rau sab nraum zoov LED loj-ntsuab xov xwm.

Nyob rau tib lub sijhawm, daim ntawv ntsuam xyuas qhia tau hais tias piv nrog cov xov xwm xws li cov yeeb yaj kiab hauv subway, cov yeeb yaj kiab hauv tsheb npav, thiab cov yeeb yaj kiab hauv tsev, sab nraum zoov LED qhov screen loj tshaj tawm muaj qhov zoo tshaj plaws ntawm kev ntxim nyiam, tawm hauv qhov kev xav tob tshaj plaws, thiab pom kev cuam tshuam.